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Product recall aren´t rare events
Imagine this...It's Friday afternoon and you've just learned one of your flagship products has a potential health risk. By Monday morning? Thousands of concerned customers will be calling, emailing, and posting on social media demanding answers you don't have yet. This exact scenario happened to one of our clients - a pet food manufacturer who discovered a potential Salmonella contamination. Within hours, they faced a decision that would impact their entire brand reputation for years. Here's the truth: When a product recall hits, you have about 24 hours before it transforms from an internal [...]
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