Hispanic customers represent over $1.2 Trillion in purchasing power. This statistic is hardly breaking news. Consumer marketers are increasing media outlays to cash in. In 2012, Hispanic marketing media spending increased by 14.6% compared to a modest 2.7% increase within the general consumer market. (Kantar)
Since interacting with the “rise of the Hispanic consumer” is not as simple as translating a few call center scripts, we compiled the top 5 strategies to engaging Hispanic customers.
