The Latino population in the United States showed tremendous growth over the years. According to the US Census Bureau, there are approximately 53 million Latinos in 2012 and this number is expected to double by the year 2050. Apparently, this growth has positively influenced the economy and has shown that the Hispanic purchasing power is also getting stronger as time flies by. With all these changes, companies nationwide are fiddling with their marketing plans and strategies in order to reach out to the Hispanic market. Businesses are providing exemplary customer care services to Spanish customers; products and services are endorsed by known Latin-American personalities; sales tactics are designed to meet the needs and expectations of the Latinos; and promotions in various media are focused to attract the Spanish advertising market. Read more about this story from an article published by Hispanic Trending:
The Hispanic population in the United States is exploding. There were an estimated 53 million Latinos in the United States in 2012, and the Census Bureau expects that number to more than double by 2050. The group’s purchasing power was $1.2 trillion in 2012, according to the Selig Center for Economic Growth. Latinos also happen to be 28 percent more likely to own a smartphone than non-Hispanic whites, according to Nielsen.
As you have read, names from different industries — large companies, mid-size brands and even start-up businesses — are all getting on top of their marketing campaigns to be able to catch the interest of the Hispanic market and convert them into loyal clients. Obviously, the Latinos are now major players in the economy and keeping them hooked to your brand is a great move to gain higher returns of investment. In fact, even HSN, the Home Shopping Network, is already in the process of creating and implementing Hispanic marketing strategies. Read more about this story here:
HSN Joins With Univision to Reach the Hispanic Market
HSN, the home shopping network, is turning its sights toward Hispanic consumers with the announcement of a new e-commerce partnership with Univision Communications that will begin on Thursday. The three-year partnership will take the form of a shopping portal on Univision.com called Boutique Univision that will feature a variety of products from HSN targeted at Hispanics.
Learning all these news, you should start implementing Latino-focused marketing strategies, too. Talk to us in Callzilla and we’ll help you come up with the best marketing solutions that will get the attention of the Spanish advertising market! We’ll assist you in lead generation, direct marketing, outsourcing, telemarketing, market research, Hispanic customer care and many more! Call us now at 1-855-CLL-ZLLA!
