CCPA (California Consumer Privacy Act)
The California Consumer Privacy Act was implemented in 2018 to give consumers more control over the personal information business collect from them. CCPA regulations were created as a guideline for the act, which are the guidelines that Callzilla adheres to. While only California residents have rights under the CCPA, these guidelines are widely implemented as a company policy.
The CCPA defines personal information as your name, social security number, email address, records of products purchased, internet browsing history, geolocation data, fingerprints, and inferences from other personal information that could create a profile about your preferences and characteristics. However, any publicly available information from government records (like professional licenses or property records) would not be protected under CCPA.
Rob Bonta, the Attorny General in California, summarizes the privacy rights as:
- The right to know about the personal information a business collects about them and how it is used and shared.
- The right to delete personal information collected from them (with some exceptions).
- The right to opt-out of the sale of their personal information; and
- The right to non-discrimination for exercising their CCPA rights.