The road map to enhancing your customer experience lies in the root of your customer's wants and needs. The best way to identify that (or arguably, the only way) is getting into your customer's perspective. By understanding their needs, preferences, and pain points, you can create a more personalized, engaging, and memorable experience that will keep them coming back for more. The same goes for our clients, the businesses and brands that partner with us to manage their customer experience. So, in this blog we're answering the top 5 questions that people Google about customer experience.

We are living in a world where optimizations and fast response times are expected, so it’s important to make sure that your customer service strategy holds up to your competition’s. Utilizing an omnichannel customer service approach has proven to be a great way to help remedy customer’s pain points in an efficient way. Read on to find out how an omnichannel customer service strategy can provide scalable customer experiences, provide data for better customer experiences, and why it’s important in today’s fast-paced market.

For those looking to get a handle on how their customer experience is being qualified, we need to get rid of the kitchen sink mentality-don't throw in every metric. What matters is that your customers are happy, regardless of what contact channel they've chosen to use. Below are four metrics to add to our dashboards to measure against that goal.

Why isn't multi-channel customer care friendlier to mobile phone users? Second in a series about call center trends that aren't happening and should. (Links to other posts in this series at the bottom.)

Week before last, our client got hit with an adverse event. They placed an emergency call to us, asking that we scramble and immediately add channels. Our beautiful 30-day omni-channel roadmap was toast.

When we talk about continuous improvement at Callzilla, we're talking about how we work and about the kind of work we do.