Generating leads for your company is one of the most important parts of keeping your sales funnel running; your product or service might be the best in the market, but if you don’t have a well-thought out lead generation process, it will hardly reach the interested customers. Last year, we talked a little about what lead acquisition was and how it has improved the way we catch our customer’s attention.
If you already know the basics of how lead generation works, then you may be thinking that the amount of work it requires to create a single lead is too much. Worry not, we have designed this post just for you.